Happy Hour Packaging/Brand Design concept

While at Drexel University, I was tasked with designing packaging for a box that could hold four 8oz cans. From this, I developed the concept of Happy Hour, a brand that encourages enjoying happy hour anytime, anywhere. Whether you drink straight from the can or serve it shaken over ice, the choice is yours. The branding was inspired by the chalkboard signs outside bars promoting happy hour. I wanted to combine bright colors with a playful, hand-drawn aesthetic that still felt elevated and sophisticated. I started by sketching designs in my notebook, which I scanned and transformed into a background pattern layered over a chalkboard texture. The color palette for each drink was carefully chosen to reflect its flavor, helping to differentiate the options. Every aspect of the design—from the typography to the logo—was hand-drawn by me. I applied these graphics to packaging templates, ensuring the design was cohesive and ready for production. The result was a fun and versatile concept that captured the essence of happy hour in a unique and portable way.