Grade A

Grade A is a playful yet polished juice box brand that reimagines classic carton design. Inspired by my love for juice boxes and the belief that most designs feel too childish, I set out to create something that feels just as at home in a commuter’s tote as in a kid’s lunchbox. I built a full visual identity, photographed the product, and created custom knock-down packaging templates to produce realistic mock-ups. The system combines clean sans-serif typography with hand-drawn doodles, using Illustrator, Photoshop, and After Effects to bring everything together. Starting with larger cartons, I scaled the designs down to show flexibility across sizes. I also developed a mock social media grid to imagine how the brand could extend digitally. This was one of my favorite projects to bring to life, start to finish.